Beauty Trends to Look Forward to in 2021
According to all the top Beauty Blog , it is predicted that 2021 will bring revolution in the beauty industry. In the year and decade ahead, beauty brands must go beyond product, and contribute positively to the world.. Not so long ago, the gold standard for beauty brands was to deliver a great product. But in 2020, brands will be expected to go much further, to stand for something way beyond their products. Beauty brands must prove that there is a reason for their existence, one that contributes in some way positively to the environment, to society, to supporting individual expression. They must go beyond zero impact, to having a positive impact on all of the above, ideally – and in beauty, this is the new gold standard. “Beauty brands have an increased responsibility when it comes to sustainability as the industry continues to be spotlighted for its environmental impact and waste,” Gabriella Beckwith, Senior Research Analyst at Euromonitor International, tells Cosmetics Business...